So many B2B businesses had to change their marketing tactics to adjust to the new reality created by COVID-19. To know how you can make your marketing strategy stronger to adapt to the new normal and find a secure and low-cost merchant account bad credit, read below.
Businesses During COVID-19: Merchant Account Bad Credit
According to April 2020 study results by the revenue performance consultancy LeadMD, over ½ of U.S. B2B buyers are currently opting to make purchases for their business, even during the hardest times of COVID-19.
Before passing on to the marketing tactics, remember that it’s more critical than ever to work with a reliable and experienced merchant processor to take your business out of the current problematic situation.
Thanks to a respectable payment processing company, you can get fast and hassle-free access to the most secure and cheapest merchant services, including a merchant account with bad credit.
B2B Marketing Tactics During COVID-19
Now, let’s take a look at several marketing strategies that’re important to implement in this new COVID-19 world:
1.Don’t Get Disconnected With Your Customers
If you have lost the connection with your current customers, reconnect with them, offer support and let them know you can help them with their problems.
2.Focus on Online Marketing
Digital marketing is more important now than ever. Make your website better. Focus on search engine optimization (SEO) and pay-per-click advertising (PPC). Personalize your email marketing.
3.Pay Special Attention to Content Marketing
Lots of companies have reduced their spending on ads and focused on content marketing to get in front of their customers.
4.Concentrate on the Connection Between Sales & Marketing
Educate your salespeople so they know how to connect with prospects online, which will lead to increased sales.
5.Keep Your Sales & Marketing Aligned
Sales and marketing alignment are critical to creating and sharing relevant content using the right channels for your business.
6.Set Proper Expectations
Setting proper expectations is critical for your marketing and sales. Keep your communications open, transparent, and uninterrupted.
7.Use Data-Driven Strategies
A lot of B2B companies are now focused on evaluating their customer data and reassessing their target account lists.
8.Adjust the Messaging of Your Marketing Campaigns
Customizing the messaging of your marketing campaigns to the current reality is extremely important. Focus on refining your communications in a way that doesn’t cause stress for your customers. To do this, B2B businesses should focus on soft-selling, avoid too many cold-calls and create a succinct and clear message. Quality is more important than quantity.
As you see, there’re several highly important tactics that B2B companies must use in this new coronavirus world. Today, it’s critical to change and adapt your old tactics to the new economic and social conditions caused by COVID-19.
Author Bio: Blair Thomas has been a music producer, bouncer, screenwriter and for over a decade has been the proud Co-Founder of eMerchantBroker, the highest rated high risk merchant account processor in the country that provides the safest and cheapest merchant account bad credit. He has climbed in the Himalayas, survived a hurricane, and lived on a gold mine in the Yukon. He currently calls Thailand his home with a lifetime collection of his favorite books.